Gas prices good for business?

Published By Ryan on May.28.2008 at 8:00AM

Yesterday on the CBC's (Canadian Broadcast Corp.) Q with Jian Ghomeshi, Jian brought up the idea that this summer's gas prices could be the ultimate excuse for everything. Just blame gas.

If this theory is true, how will this affect your business?

Are your customers going to skip the trip to the mall, or your office because the cost of gas is too high? Not likely, but now might be a good time to evaluate how useful your website really is.

Does it meet your customers' needs?

Maybe it's time to bring your storefront online with an e-commerce section. Or maybe a bigger, better catalogue so people know it's worth guzzling gas for a great product

Bottom line: Technology is always changing. It's always worth reviewing your site to see if there is anything you can do to make the experience better for your customer